Topics Covered:

• Psychology of ad copywriting
• Writing compelling headlines and CTAs
• Using emotional triggers & value propositions
• A/B testing variations (headline, description, CTA)
• Measuring CTR & Quality Score impact
• Best performing ad copy frameworks (AIDA, PAS, FAB)

Hands-on:

🧠 Write 3 variations of ad copies for the same keyword set and compare results.