Module 6: Display Ads & Creative Strategy
Topics Covered:
- What is Google Display Network (GDN)?
- Banner ad formats and placements
- Audience targeting (Affinity, In-Market, Custom Intent)
- Contextual targeting and placements
- Creating visual display ads using Canva & Google Ads Studio
- Measuring performance of display ads
Hands-on:
🎨 Design and launch a Display Campaign targeting a specific audience segment.

