Module 2: Google Ads Account Setup & Interface Overview
Topics Covered:
- Creating and verifying a Google Ads account
- Navigating dashboard and tools
- Understanding billing settings and budgets
- Ad account hierarchy: Account → Campaign → Ad Group → Ad
- Linking Google Ads with Google Analytics
- Managing multiple accounts using MCC (Manager Accounts)
Practical Task:
🧩 Set up a working Google Ads account and explore its interface live.