Topics Covered:

• What is Google Ads (formerly Google AdWords)?
• Overview of PPC advertising models
• Understanding the Google Ads interface
• How online advertising works (auction system)
• Cost-per-click (CPC), CPM, CPA, and ROAS explained
• Importance of Quality Score
• Understanding Search Intent and Ad Relevance

Learning Outcome:

✔️ You’ll understand the fundamentals of paid advertising and how Google Ads works to show your ad to the right user.