Module 13: Performance Analysis & Reporting
Topics Covered:
- Understanding KPIs: CTR, CPC, CPA, ROAS, Conversion Rate
- Using Google Ads Reports & Dashboards
- Custom report creation in Analytics
- Identifying underperforming keywords
- Scaling successful campaigns
- Generating weekly and monthly reports
Hands-on:
📊 Prepare a real campaign performance report with insights and optimization recommendations.