Module 12: Remarketing & Retargeting Campaigns
Topics Covered:
- What is remarketing & why it’s powerful
- Types of remarketing (Standard, Dynamic, Video, List-based)
- Creating remarketing audiences in Google Ads
- Setting up remarketing tags
- Crafting tailored remarketing creatives
- Frequency capping & duration strategies
Hands-on:
♻️ Create a Dynamic Remarketing Campaign targeting previous visitors.

