MODULE 1: Introduction to SEO & Search Engine Fundamentals
🎯 Objective:
To understand what SEO is, how search engines work, and the foundations of organic visibility.
🧩 Topics Covered:
- What is SEO and how search engines rank websites
- Types of SEO: On-page, Off-page, Technical SEO, Local SEO
- SERP anatomy and search intent (informational, transactional, navigational)
- White-hat vs Black-hat SEO practices
- Importance of SEO in digital marketing
- How Google crawls, indexes, and ranks websites
- Algorithm updates (Panda, Penguin, Hummingbird, BERT, etc.)
- How SEO fits within a digital marketing course
- Understanding ranking factors and domain authority
🧠Practical Tasks:
- Analyze Google SERPs for 5 business types
- Identify search intent from sample queries
- Compare a well-optimized and poorly optimized page
🧰 Tools Used:
Google Search, Google Trends, AnswerThePublic
✅ Learning Outcome:
You’ll understand the entire SEO ecosystem and how search engines evaluate content to deliver results.