🎯 Objective:

To master keyword research and content planning that drives targeted traffic.

🧩 Topics Covered:

• Introduction to keywords (short-tail, long-tail, LSI keywords)
• Understanding search volume, CPC, and keyword difficulty
• Keyword research process (manual + tool-based)
• Mapping keywords to buyer journey and funnel stages
• Competitor keyword gap analysis
• Building keyword clusters and topic silos
• Creating content calendars from keyword data

🧠 Practical Tasks:

• Find top 20 keywords for a Coimbatore business
• Perform keyword gap analysis for 2 competitors
• Build a topic cluster map for “Digital Marketing Course in Coimbatore”

🧰 Tools Used:

Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest

✅ Learning Outcome:

You’ll be able to research, analyze, and organize keywords to create high-performing SEO content strategies.