MODULE 6: Local SEO & Google Business Optimization
🎯 Objective:
To master local SEO for Coimbatore businesses and improve map pack visibility.
đź§© Topics Covered:
- What is Local SEO and how it differs from global SEO
- Google Business Profile setup and optimization
- Managing reviews and customer engagement
- Local citations, directories, and consistency
- Local keyword research and service area targeting
- Geo-tagging, schema for local businesses
- Optimizing for “near me” searches
đź§ Practical Tasks:
- Create and optimize a live Google Business Profile
- Perform local keyword research for a Coimbatore niche
- Build citations and NAP listings
đź§° Tools Used:
Google Business Profile, BrightLocal, Moz Local
âś… Learning Outcome:
You’ll learn to increase visibility for local businesses in Google Maps and local search results.

