🎯 Objective:

To build authority through link earning, outreach, and off-site optimization.

🧩 Topics Covered:

• What is off-page SEO and link equity
• Backlink types and quality signals
• White-hat link building methods
• Guest posting and blogger outreach
• Digital PR and brand mentions
• Directory submissions and citation building
• Importance of local SEO and NAP consistency
• Social bookmarking and forum participation
• Anchor text ratio and link toxicity analysis

🧠 Practical Tasks:

• Build backlinks for a demo website
• Perform competitor backlink analysis
• Submit business to local directories

🧰 Tools Used:

Ahrefs, SEMrush, Google My Business, Whitespark

✅ Learning Outcome:

You’ll know how to ethically build links and improve website authority using proven SEO techniques.