🎯 Objective:

To use analytics and professional seo tools to measure, report, and improve SEO campaigns.

🧩 Topics Covered:

• Setting up and interpreting Google Analytics
• Creating dashboards and reports
• Using Google Search Console for performance tracking
• Keyword rank tracking and site audits
• Competitor monitoring and content gap analysis
• Understanding key SEO metrics: impressions, CTR, bounce rate
• Monthly reporting templates for clients/employers

🧠 Practical Tasks:

• Set up Google Analytics and connect it with Search Console
• Build a keyword tracking dashboard
• Generate an SEO report for a live website

🧰 Tools Used:

Google Analytics, Search Console, Data Studio, Ahrefs, SEMrush

✅ Learning Outcome:

You’ll confidently use seo tools and analytics platforms to measure ROI and communicate SEO progress to clients.