🎯 Objective:

To understand and fix the technical elements that affect crawling, indexing, and performance.

🧩 Topics Covered:

• What is technical SEO and why it’s crucial
• Website crawling, rendering, and indexing
• Robots.txt, XML sitemaps, canonicalization
• Core Web Vitals (LCP, FID, CLS) and mobile usability
• HTTPS, SSL, and security considerations
• Handling redirects and broken links
• Site architecture and internal linking models
• Crawl budget optimization
• Structured data and JSON-LD basics

🧠 Practical Tasks:

• Run a full technical audit for a local business site
• Identify and fix crawl errors using Search Console
• Optimize Core Web Vitals using PageSpeed Insights

🧰 Tools Used:

Google Search Console, Screaming Frog, GTmetrix, PageSpeed Insights

✅ Learning Outcome:

You’ll be able to diagnose and improve website performance for faster load time, better crawlability, and higher rankings.