Objective: Master Facebook’s ecosystem for organic branding and lead generation.
Topics Covered:

• Creating and optimizing a Facebook Business Page
• Facebook Groups, Events, and Page Insights
• Introduction to Facebook Business Manager
• Understanding Facebook Ad objectives and campaign structure
• Ad account setup & pixel installation
• Audience targeting and custom audience creation
• Retargeting campaigns using Meta Pixel
• Analyzing Ad performance using Meta Ads Reporting
• Creating A/B testing for Facebook Ads
• Managing ad budgets and daily spends

Practical Task:
Run a Facebook traffic or lead generation campaign and measure performance.