Module 4: Instagram Marketing and Reels Strategy
Objective: Build an engaging Instagram presence and use ads for conversions.
Topics Covered:
- Instagram profile setup & optimization (Bio, Highlights, Links)
- Content strategy for Reels, Stories, and Carousels
- Hashtag research and engagement growth
- Collaborations and influencer marketing tactics
- Instagram Ads setup and tracking through Meta Business Suite
- Story Ads vs Reel Ads performance insights
- Advanced tips: Shopping Ads, Branded Content Tags, Analytics
Practical Task:
Create 3 Reels for brand awareness and track reach & engagement.

