Objective: Build a strong foundation in understanding how social media drives digital growth.
Topics Covered:

• What is Social Media Marketing (SMM)?
• Evolution and importance of social media in digital marketing
• Understanding organic vs paid marketing
• Overview of major platforms – Facebook, Instagram, YouTube, LinkedIn, X (Twitter), Pinterest
• Social Media Marketing career scope & opportunities
• How businesses use social media for branding and sales
• Overview of content trends and algorithms in 2025

Practical Task:
Create personal & business social profiles and analyze engagement metrics.