Objective: Build authority and generate B2B leads through LinkedIn.
Topics Covered:

• Optimizing your LinkedIn profile for personal branding
• Understanding LinkedIn algorithms and engagement factors
• Creating company pages and managing followers
• LinkedIn content strategy (polls, documents, videos, long-form posts)
• LinkedIn Ads setup: Sponsored Content, InMail, and Lead Gen Forms
• Generating leads through organic outreach and connection requests
• Analytics and performance tracking

Practical Task:
Create a LinkedIn campaign targeting professionals in Coimbatore.