Objective: Understand paid campaign setup, optimization, and ROI measurement.
Topics Covered:

• Setting up ad campaigns on Facebook, Instagram, and LinkedIn
• Defining target audiences, demographics, and interests
• Creating custom audiences using website traffic & lookalikes
• Campaign objectives: awareness, traffic, engagement, conversion
• Ad budget allocation, split testing & scaling
• Ad policies and compliance
• Using UTM parameters to track campaigns in Google Analytics
• ROI analysis and cost-per-lead optimization

Practical Task:
Launch a paid ad campaign and analyze its performance report.