Objective: Learn how to build end-to-end campaigns for real businesses.
Topics Covered:

• Mapping the customer journey (Awareness → Conversion → Retention)
• Crafting brand voice and visual identity
• Setting up social media policies & community guidelines
• Planning campaigns for festivals and events
• Influencer marketing strategy & brand collaborations
• Crisis management and reputation control on social media
• Case studies of successful SMM campaigns in 2025–2026

Practical Task:
Develop a complete 3-month strategy for a local Coimbatore business.