Objective: Learn how to create effective social media strategies and content that converts.
Topics Covered:

• How to set marketing goals (Reach, Engagement, Leads, Sales)
• Identifying target audience & buyer personas
• Competitor research using tools like Meta Ad Library & SEMrush
• Content calendar creation & campaign scheduling
• Writing social media captions that convert
• Designing high-performing creatives using Canva & Figma
• How to repurpose content for multiple platforms
• Content pillars & storytelling for brand consistency

Practical Task:
Create a 30-day content calendar for a sample brand.