Module 9: Social Media Tools, Automation & Analytics
Objective: Learn how to track performance and automate repetitive tasks.
Topics Covered:
- Introduction to Meta Business Suite
- Scheduling tools: Buffer, Hootsuite, Later, Metricool
- Hashtag analytics and competitor tracking
- Using Google Analytics for social media traffic measurement
- Creating monthly performance reports
- Measuring KPIs: Reach, Engagement, CTR, CPC, ROI
- Social media automation workflows for small businesses
Practical Task:
Generate a full performance report of a live campaign.

