Module 6: YouTube & Video Marketing
Objective: Leverage video marketing to grow visibility and drive leads.
Topics Covered:
- Setting up and optimizing a YouTube channel
- YouTube keyword research & SEO optimization
- Understanding YouTube algorithms & watch time factors
- Scripting and planning high-retention videos
- Creating thumbnails & optimizing metadata
- Running YouTube Ads (Skippable, Non-Skippable, In-Feed)
- Tracking YouTube Analytics and monetization eligibility
Practical Task:
Upload an optimized video with proper SEO elements (tags, titles, and descriptions).

